It's easy to include Interactive Media assets on your site. If you don't have Business Wire content on your site, please email the Media Relations Team at Business Wire.
The following FAQs provide information on the benefits of implementing Interactive Media assets on your web site.
Interactive Images and Videos
An Interactive Media Image starts as a static image, but once touched with the mouse, interactive elements spring to life. Each Image displays right in the press release and can be embedded on any digital channel, including news sites and blogs.
Q. What are the advantages of putting Interactive Media on my site?
A. One simple word: Sticky! When a user is engaged looking at the mouse-overs and social media sharing they spend up to 8 minutes on your site.
Q. How difficult is it to program to include the Interactive Media?
A. If you receive data from Business Wire in NewsML, please click here for helpful X-Paths and a guide to using Interactive Media. If you receive data from BusinessWire.com (RSS or Atom) they are included in your feed automatically.
If you'd like to embed an Interactive Media release on your blog, Twitter, SnapChat, Facebook or other social channel please look at our 'How to Implement" document.
Q. What does an Interactive Media look like on another site?
A. On LinkedIn - Interactive Video
A. On BusinessWire.com - Interactive Image
A. On BusinessWire.com - Interactive Video
Interactive Media engages users in a new and exciting way, enabling the content is easy and creates a new way for your users to engage with content on your site.
Business Wire’s experience, one-on-one guidance, and superior media targeting help you reach your audiences and generate results.
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